Mawqiak JahizStore pages answer different questions along the customer journey: what do you sell, where can a product be found, what are its details, and how does someone contact you or take the next step? You do not need extra pages just to fill a menu. You need to organise information so customers can find what matters without repetition or guesswork.
Home page: explain the business and offer a starting point
The home page helps a new visitor understand the store. Use a heading that describes your offering, clear links to categories, and images representing the actual products. Select information that matters on a first visit, instead of putting every operational detail into one area.
Make the call to action reflect what is really available: browse products, explore a collection, or ask a question. Review the wording on a phone. A message that looks short and clear on a large screen may wrap into many lines and push important links down the page on mobile.
Categories and product pages: from discovery to understanding
Categories should use names customers understand. Group products with similar uses or search patterns and provide the information needed to distinguish them. Avoid placing a product in many categories without a reason; that can make comparison harder rather than improve discovery.
On a product page, explain the name, specifications, use, and options clearly. Use images showing relevant details and include dimensions, materials, or package contents when useful. If a fact is missing, verify it rather than copying an inaccurate description from a similar product.
- A title distinguishing the product from close alternatives.
- Appropriate images with useful text alternatives where needed.
- Clear options, such as size or colour, without ambiguous labels.
- A visible next step that matches the agreed sales process.
About, contact, and operational information
An about page should explain the business in its own voice: what it offers, whom it serves, and how to ask about it. You do not need unsupported achievement numbers or invented testimonials. Simple, accurate information is more useful than a long text that does not help customers decide.
Gather correct contact details and actual response hours where these are known. Explain delivery, returns, or data handling in terms of how your business operates. Review policy wording with the appropriate responsible person before publishing: a generic template may not describe your store’s real practices.
Check how the pages connect
Open the store as a customer unfamiliar with product names. Go from the home page to a category and a product, then look for contact details and supporting information. Check the links back to the categories too, so that the product page does not become a dead end.
You can try this journey in the Mawqiak Jahiz demo and then identify the pages you need. The final content, functions, and operating arrangements are defined in the agreement and tested against your business information before launch, rather than against the demo data alone.